If you work the trade show circuit, you know how difficult it can be to make your booth stand out in the crowd. Unfortunately, the same old trade show booth tactics – bright colors and banners – don't always work. If your display isn't as effective as it used to be, it's time to add a photo booth. Photo booths are a highly effective marketing tool, especially where trade shows are concerned. Here are just four of the reasons you need to add a head shot photo booth to your trade show display.
Improve Your Branding
When it comes to marketing your company, you need effective branding. One way to do that is by giving visitors to your trade show booth something to take home with them. However, you don't want to hand out the same things that everyone else is handing out – pencils, sunglasses, and calculators. That's where the photo booth comes into the picture. Each time someone stops by your trade show booth, they'll walk away with a souvenir head shot that's imprinted with your logo and contact information. Each time they look at their picture, they'll be reminded of the services you provide.
Gain Social Media Presence
When people interact with a photo booth, they usually post those pictures on their social media accounts. If you're offering quality head shots at your trade show booth, those pictures will be posted all over those social media pages, which means you'll gain a social media presence for your company. Each time those photos are shared or viewed, you'll be receiving free publicity and advertising for your company and the services you provide.
Draw Attention to Your Booth
As you know, drawing attention to your booth can be downright impossible, especially during a packed trade show event. To gather an audience, you need to have a gimmick that's better than all the rest, which is why you need a photo booth. When you have a photo booth, word will spread quickly, which means you'll get all the attention you need for your business.
Encourage People to Stay Longer
When it comes to trade show success, you not only need to draw in the large crowds of people, you also need to keep their attention once they're there. One way to do that is with a photo booth that provides head shots. While visitors are waiting for their turn with the photo booth, they'll be listening to your demonstration, which means you'll generate more interest and sales for your business.
For more information, reach out to a company like Expo Traffic.
